Creative Director, The Sheppard Group

Pizza Hut needed a better way to keep franchisees in sync with HQ: something informative, consistent, and worth watching. We created a recurring internal video series built to engage and update.

My role:

I led creative and content strategy from the ground up:

• Developed the concept, editorial structure, and series name
• Scripted and supervised production across field and studio shoots
• Led post-production, and messaging alignment

The series launched as a test and took off as a go-to platform for leadership messaging and ongoing franchisee connection.

The impact:

Built a comms platform that earned attention and trust.