Client: Pizza Hut
Audience: 500 Franchise Owners, Operators & Corporate Leadership
Role: Conference Content Strategy & Learning Experience Design

Challenge

Pizza Hut wanted franchisees to engage more deeply with growth initiatives, operational priorities, and future business strategies while creating stronger dialogue between corporate leadership and the field.

I helped develop the conference narrative, breakout architecture, and learning experiences, connecting executive messaging with immersive workshops, peer learning, and collaborative discussion designed to turn strategy into action.

What I Led

• Conference narrative and content strategy
• Workshop pathways and immersive learning labs
• Peer-learning formats and executive dialogue experiences

Impact

• Expanded the conference beyond traditional presentations into hands-on learning
• Connected corporate priorities to practical franchisee action
• Recognized by leadership as the “best franchise engagement ever”