Client: Cabi
Audience: 3,000 Stylists, Field Leaders & Brand Stakeholders
Role: Narrative Development & Experience Design

Challenge

cabi wanted to celebrate a major company milestone while creating an experience that felt fresh, memorable, and aligned with the brand’s future direction.

I helped translate the event theme into a live narrative experience, partnering with creative technologists to connect content, performance, and audience experience through large-scale projection mapping and interactive storytelling.

What I Led

• Narrative development and experience strategy
• Content direction across live and digital elements
• Creative integration between technology, performance, and story

Impact

• Created a signature experience for a milestone celebration
• Combined emerging technology with live audience engagement
• Demonstrated new possibilities for brand storytelling and event content