Creative Director, The Sheppard Group

As part of Yum! Brands’ social impact work, we launched Ambition Accelerator: a national platform created with Ashoka to support young changemakers.

Held in Los Angeles, the incubator brought together youth finalists, brand leaders, and cultural figures for a live pitch competition. Entrepreneurs presented innovations in mental health, sustainability, and education to a judging panel of influencers that included Vince Staples, Spanto (Born x Raised), and Topicals CEO Olamide Olowe.

My role:

I led creative production from concept through execution:

• Designed content flow and experience structure
• Scripted the run-of-show and speaker lineup across expo and mainstage
• Directed talent, managed stage logistics, and coordinated real-time audience voting

In a full-circle moment, one of the finalists turned out to be a former student of mine, proof that sometimes your past shows up in the front row!

The impact:

Turned brand purpose into a platform and brought real ambition to the mainstage.