Client: Taco Bell Foundation
Audience: Students, Young Entrepreneurs & Community Leaders
Role: Program Design & Creative Direction

Challenge

Yum! Brands wanted to create a platform that would help young changemakers develop ideas, connect with mentors, and bring visibility to emerging leaders in education, sustainability, and social impact.

I helped shape the live experience, content strategy, and audience journey for a national pitch competition that brought together student entrepreneurs, industry leaders, and community advocates around a shared commitment to innovation and opportunity.

What I Led

• Program design and content strategy
• Mainstage storytelling and audience experience
• Event flow, participant engagement, and judging experiences

Impact

• Elevated youth voices on a national platform
• Connected emerging entrepreneurs with business and cultural leaders
• Helped expand the program nationally and internationally