Creative Director, The Sheppard Group

As part of Yum! Brands’ digital transformation, Taco Bell needed to rally teams around new tools and operational processes. We built Taco Bell University School of Digital, a live training event themed as a university, turning operational learning into an immersive brand experience.

My role:

• Partnered with Ops leadership to design the event format and instructional flow.
• Scripted content across intros, transitions, and leadership messaging.
• Directed the creative tone to connect digital adoption with brand purpose and frontline execution.

The impact:

• Boosted team alignment around digital transformation initiatives.
• Increased confidence and adoption of new tools by grounding training in storytelling and brand identity.
• Modeled how operational change can be reframed as a cultural and creative experience.