Client: Taco Bell + DoorDash
Audience: 500 Franchise Owners, Operators & Home Office Teams
Role: Learning Experience Design & Creative Direction

Challenge

As digital ordering, delivery, and third-party platforms became increasingly important to the business, Taco Bell needed a way to help franchisees understand the operational and financial implications of a rapidly changing landscape.

I helped develop Taco Bell’s School of Digital, a university-themed learning experience that translated complex technology initiatives into practical, role-specific applications. Working closely with Taco Bell leaders and DoorDash, we created a structured learning journey connecting strategy, operations, and future growth.

What I Led

• Learning architecture and content strategy
• Presenter development and session design
• Technology adoption storytelling and audience pathways

Impact

• Helped franchisees connect digital strategy to day-to-day operations
• Translated complex technology initiatives into actionable learning experiences
• Supported Taco Bell and DoorDash leadership around a shared vision for growth