Creative Director, The Sheppard Group 

For cabi’s anniversary, the brand wanted a show-stopping performance that would energize its salesforce and elevate its identity. Partnering with Freckled Sky, we created an immersive fashion event that fused choreography, projection mapping, and reactive lighting into a seamless narrative.

My role:

• Led creative strategy and co-developed the event narrative with Freckled Sky and the client.
• Directed performance timing and transitions to synchronize choreography, visuals, and sound.
• Oversaw integration of motion-tracked lighting and large-scale projections to amplify emotional moments.

The impact:

• Delivered a multi-sensory, tech-driven experience that stunned the audience.
• Elevated cabi’s brand presentation by merging fashion, art, and technology in real time.
• Reinforced my expertise in designing live shows that integrate emerging tools and creative direction.