Creative Director, The Sheppard Group 

To mark a major brand anniversary, we created a performance for a live fashion show designed to surprise and energize a key sales audience.

In partnership with Freckled Sky, I led creative strategy and co-developed an immersive story that unfolded across choreography, architectural-scale projections, and real-time reactive lighting. The goal was to blend art and tech seamlessly.

My role:

• Co-developed the concept and immersive narrative with Freckled Sky and client
• Directed performance timing and transitions to align visuals, audio, and choreography
• Synced motion-tracked lighting and mapped projections to amplify key moments

The impact:

Stunned the room