Creative Director, The Sheppard Group

Pizza Hut needed a more engaging, consistent way to align franchisees with HQ priorities. We developed Hut Takes, a recurring internal video series that transformed leadership updates into compelling storytelling.

My role:

• Conceived the series concept, editorial structure, and naming.
• Scripted and supervised production across field shoots and studio content.
• Directed post-production and messaging alignment with executive leadership.
• Built the platform for scalability, ensuring it could evolve with brand priorities.

The impact:

• Adoption surged to 90%+, with executives citing it as “the best franchisee comms ever.”
• Strengthened corporate–franchisee trust, especially during strategic initiatives like late-night expansion.
• Established a new internal storytelling platform that became a model for ongoing brand–stakeholder communication.