Client: Pizza Hut
Audience: Franchise Owners & Operators
Role: Executive Communications Strategy

Challenge

Pizza Hut needed a more engaging and scalable way to connect leadership priorities with franchisees across a large, distributed system.

I created Hut Takes, an executive communications platform designed to transform business updates into concise, recurring content that franchisees would actually watch. The series provided a consistent channel for leadership visibility, organizational alignment, and initiative rollout.

What I Led

• Content strategy and editorial framework
• Executive messaging and story development
• Series concept, naming, and production oversight

Impact

• Achieved 90%+ adoption across the franchise system
• Supported major initiatives including late-night delivery expansion
• Established an ongoing platform for leadership communication and alignment