Creative Director, The Sheppard Group

Following the viral success of Taco Bell’s digital musical starring Doja Cat and Dolly Parton, the brand launched a theatrical premiere in Las Vegas at the Aria. The goal: extend the online phenomenon into a live cultural experience.

My role:

• Directed the live performance from script to final show.
• Oversaw casting, music supervision, and choreography.
• Supervised multimedia integration, staging, and narrative flow.
• Translated a viral, digital-first idea into an immersive in-person experience aligned with brand voice.

The impact:

• Closed with a standing ovation, proving digital hype can be sustained in live format.
• Extended the reach of Taco Bell’s campaign beyond social media into earned press and experiential buzz.
• Strengthened Taco Bell’s reputation as a brand fluent in both internet culture and live entertainment.