Creative Director, The Sheppard Group

In support of Taco Bell’s viral digital musical starring Doja Cat and Dolly Parton, the brand launched a theatrical premiere in Las Vegas, a live event at the Aria designed to surprise and delight.

My role:

I led creative production and adaptation for the stage:

• Directed the live performance from script to show

• Oversaw casting, music supervision, and narrative flow

• Supervised multimedia integration, choreography, and video content

• Translated digital spectacle into a physical performance

The show closed with a standing ovation and proved that viral moments don’t have to stay online.

The impact:

Extended the reach of Taco Bell’s campaign by bridging internet culture with live entertainment.