Creative Director, The Sheppard Group

Pizza Hut was ready to roll out a late-night growth strategy through extended hours and delivery. The challenge: drive franchisee alignment and excitement around the initiative.

My role:

• Developed the narrative and messaging framework for the campaign.
• Produced a launch video featuring the COO and a top franchisee to build credibility.
• Directed tone, storytelling, and visual approach to reinforce trust and inspire adoption.

The impact:

• Strengthened corporate–franchisee alignment around a high-stakes initiative.
• Supported a measurable lift in same-store sales growth (SSSG).
• Reinforced leadership trust by translating operational strategy into motivating creative.