Creative Director, The Sheppard Group

Pizza Hut was ready to launch a late-night strategy to drive sustained growth through extended hours and delivery. Our job: get franchisees aligned and excited.

My role:

I led creative for a strategic comms campaign that centered on motivation, and credibility:

• Developed the narrative and messaging structure
• Produced a campaign video featuring the brand’s COO and a top franchisee
• Crafted tone and visual approach to build trust

Designed specifically for internal audiences, the video became the heart of the rollout.

The impact:

Helped strengthen corporate-franchise alignment and supported a measurable lift in SSSG.