Creative Director, The Sheppard Group

Taco Bell wanted to show up in a way that felt joyful, local, and unforgettable. We created a multi-city drag brunch tour inside Taco Bell restaurants: part celebration, part cultural reset, in partnership with It Gets Better.

My role:

I led creative from concept to execution:

• Designed the show format and narrative arc
• Wrote original scripts tailored for live performance
• Directed the show and choreographers in each city
• Cast local LGBTQ+ talent to ground the experience in community

Each stop blurred the line between show and celebration. Guests tipped, danced, cheered and joined performers onstage. It was pride, but with hot sauce.

The impact:

737M+ media impressions

324 press hits

Post-tour spike in breakfast sales