Client: Taco Bell
Audience: Consumers, Media & Local Communities
Role: Creative Direction & Experience Design

Challenge

Taco Bell wanted to launch breakfast nationally in a way that felt culturally relevant, community-driven, and unmistakably on brand.

I helped develop the concept, narrative, and live experience for a multi-city drag brunch tour produced in partnership with the It Gets Better Project. The program combined entertainment, community engagement, and brand storytelling to create a distinctive platform that connected with audiences well beyond the restaurant.

What I Led

• Experience concept and narrative development
• Scriptwriting, casting, and creative direction
• Show design and local talent integration

Impact

• Taco Bell’s longest-running experiential campaign
• Generated 737M+ earned impressions and 324+ media placements
• Featured in The New York Times