Taco Bell Franchise Convention: "Unstoppa-BELL"

A large audience watches a presentation on stage with purple lighting at a Taco Bell corporate event, with two screens displaying the speakers.

Client: Taco Bell + FRANMAC
Audience: 2,000 Franchise Owners & Operators
Role: Content Strategy & Creative Direction

Challenge

Taco Bell wanted to reimagine its annual franchise convention as a shared experience that strengthened alignment, trust, and excitement for the future.

I helped develop the conference narrative, content architecture, and audience journey, connecting executive presentations, video content, guest speakers, live entertainment, and business priorities into a cohesive two-day experience.

What I Led

• Conference narrative and content architecture
• Executive presentations, video storytelling, and show flow
• Audience journey design across stage, content, and experiential touchpoints

Impact

• Winner, BizBash Event Experience Award
• Featured Guy Raz, Katy Perry, immersive theater, and original content experiences
• Helped align franchisees and leadership around a shared vision for future growth