Creative Director, The Sheppard Group

The USTA’s flagship event brought together leadership, athletes, and national partners for three days of strategy and celebration. Our goal: not just cohesion, but turning the conference into a more immersive, high-impact experience.

My role:

I led video and content across live and environmental touchpoints:

• Wrote and produced all show videos, including 18-screen immersive visuals
• Developed venue language from directional signage to a gallery honoring tennis courts around the country
• Directed a reimagined Red Ball Tennis activation with entertainment
• Designed narrative flow across screens, space, and staging

Onstage, US Open Director Stacey Allaster called one of my videos “the best tennis video” she’d ever seen!

The impact:

Turned a national meeting into a multisensory experience and raised the bar for what the sport’s future can look like.