Client: United States Tennis Association 
Audience: 1,000 National, Regional & Industry Stakeholders
Role: Conference Content Strategy & Executive Storytelling

Challenge

USTA needed to align leaders, regions, and stakeholders around its goal of reaching 35 million players by 2035 while building momentum across a complex national organization.

Across multiple annual meetings and national initiatives, I partnered with executives to shape conference themes, keynote narratives, video content, and audience experiences that connected national priorities to local action.

What I Led

• Executive presentations and keynote storytelling
• Conference themes, content strategy, and audience journeys
• Video, multimedia, and stakeholder engagement experiences

Impact

• Helped align stakeholders around USTA’s 35×35 growth vision
• Connected national priorities to regional execution
• Earned praise from US Open leadership for content innovation