πŸ‘‹ Hi, I’m

David Gorshein

I'm a

Creative director and live events leader helping brands and audiences connect through story, experience, and execution

About me
I help organizations turn strategy into clear, well-executed live experiences.

I lead experiential strategy, creative development, and delivery for live events, campaigns, and platforms that ask audiences to show up, pay attention, and participate. My work spans live events, video storytelling, and digital comms, with a hands-on focus on execution: how experiences are planned, delivered on site, and experienced in real time - what people notice in the moment and what stays with them afterward.

Alongside agency work, I teach at UCLA School of Theater, Film & TV, where I design courses in storytelling and new media. Teaching keeps my creative leadership grounded in live performance and audience response and sharpens my instinct for when ideas land, when they don’t, and how to adjust in the moment.

I work fluently with advanced AI tools and emerging tech to support creative development and execution. But I’m less interested in novelty than in judgment. The work always comes back to story, attention, and delivering experiences that hold up when real audiences are in the room.

Education
  • PhD

    Theater and Performance Studies

    University of California, Los Angeles

  • BA, High Honors

    Communication
    Text to Performance

    University of Michigan, Ann Arbor

Skills
Creative and experiential strategy
100%
Audience-centered storytelling and narrative design
100%
Live experience, video, and digital experience execution
100%
Cross-functional leadership & stakeholder collaboration
100%
On-the-ground creative direction & delivery
100%
Generative AI & emerging media in creative practice
100%
AWARDS and CERTIFICATIONS
  • Biz Bash Event Experience Award

    Taco Bell Franchisee Convention: β€œUnstoppa-Bell”

  • GLAAD Media Award Nomination, Outstanding Talk Show Episode

    Conan, First same-sex wedding aired on Late Night TV

  • Excellence Review

    UCLA 2024

  • Continuing Lecturer Status

    UCLA 2019

  • Fellow

    Mellon Program on the Holocaust in American and World Culture

  • Recipient

    UCLA Library Affordable Course Materials Initiative


  • Anthropic

    AI Fluency

  • AWS

    Generative AI for Executives

  • Google

    Generative AI for Educators

  • Databricks Academy Accreditation

    Generative AI Fundamentals

  • Grants

    UCLA Office of Instructional Development

  • Research Fellowship, Moscow, Russia

    UM Global Intercultural Experience

  • Research Prize

    James Pendleton Foundation

  • Debut Prize, LGBT Focus Group

    Association for Theater in Higher Ed

  • Performance Studies

    Northwestern University Summer Institute

Creative Highlights

Taco Bell Drag Brunch
More
USTA
More
Freckled Sky
More
Hut Takes
More
Mexican Pizza: The Musical Live
More
Ambition Accelerator
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Pizza Hut Iconic Check
More
School of Digital
More
Pizza Hut Late Night Delivery
More

EDUCATOR HIGHLIGHTS

UCLA logo with white bold letters on a blue rectangular background.

I’m a Continuing Lecturer at UCLA School of Theater, Film & Television, where I’ve taught 65+ courses, including:
– Introduction to Theater
– History of American Musical Theater
– History of American Theater and Drama
– Global Theater History
– Play Reading & Analysis
– Jewish Theater
– Classical and Medieval Theater

As an instructional designer, I received the UCLA Library Affordable Course Materials Award for expanding access to lower-cost textbooks.

I’ve also served as a UCLA Admissions representative since 2012.

California State University Long Beach logo with stylized LB monogram in yellow and text LONG BEACH in bold yellow letters on a white background.

I’ve taught at California State University, Long Beach, where I served as Coordinator of Critical Studies and led:
– Theater, Protest & Social Change
– Dramatic Theory and Criticism

Loyola Marymount University logo featuring a blue shield with symbols and the university name in blue text on a white background.

I've taught at Loyola Marymount University:
– Western Theatre History and Literature
– 19th Century US Theater

AMDA College of the Performing Arts Los Angeles logo in purple text on a white background.

I've taught at the American Musical and Dramatic Academy:
– Early Theater Traditions
– American Theater History
– Musical Theater History

Publications

β€’ Social
The HuffPost logo in bold black letters with teal vertical bars on each side, set against a white background.
When Conan O'Brien Married Us on Live TV
More
'It Gets Better’ on Cable, with Commercials
More
No Vacancy
More
Four More Years!
More
Maintaining the Sanctity of Gay Marriage
More
β€’ Peer-Reviewed Academic
"Bursting the Bubble” in A Critical Inquiry into Queer Utopias, Edited by Angela Jones
Theatre Journal
– David Mamet and American Macho
– Jews on Broadway
– Transposing Broadway
– The Dig: Death + Genesis + The Double Helix
Journal of Modern Jewish Studies
– Israel/Palestine and the Queer International